At this month’s Empower Her catch up, our guest expert Tiffany dropped some seriously valuable insight and actionable tips to help the group embrace email marketing.

Now, I'm sharing those insights with you.

If you want to grow your list with interesting freebies, craft subject lines that get clicked and craft emails that engage, entertain and inform your audience.

Ready to stop leaving money (and connection) on the table? (And stop your unsubscribe rate increasing?

Read on…

I’m a huge fan of collaborations. They're an opportunity to connect with like minded business owners and entrepreneurs while you trial different ideas and have fun.

This year, I’ve teamed up with some incredible women…Evie Kemp, Catie from the Super Creative Podcast, Idyllic Studio, Force Femme, Empower Her, Design Assembly… and the juiciest thing I’ve learned?

A great collab is so much more than sliding into the DMs with ‘Hey, wanna work together?’ and crossing your fingers.

At an event, we dug deep to uncover what makes a collaboration truly work. The insights were too good not to share, so here are my hot takes you can carry into your next successful collab.

I first met Francie when she hosted her Podcast & Cuppa club. Fast forward 18 months, Francie realised she was stuck in a place so many business owners find themselves: grabbing at every new shiny marketing idea, hoping the 'secret hack’ or ‘proven formula' would finally be the thing that worked for her and her business.

She had invested in expensive marketing coaches before, only to end up drowning in complex systems and overwhelming strategies that left her business feeling heavy, stressful and anything but fun.

What she really wanted was something simpler: a system she could actually stick to. That allowed her to do what she loved: Helping mums break free of mum guilt.

Want to know what that simpler system involved…

If you're a creative solopreneur or service-based business owner, chances are your website is either on your mind or on your to-do list.

Whether you’re building it yourself or refreshing your current one, it's more than a design project, it’s your opportunity to align your business, refine your message and create a digital home that attracts the clients & customers you want.

While it's easy to get swept up in choosing fonts and colour palettes (believe me, I get it!), the real magic happens before you hit publish.

Here's what you need to consider before building or re-designing your website.

You know that moment when your business feels like it’s running you, instead of the other way around?

That’s exactly where Hayley King, founder of Haus of FLOX, found herself before we started working together. With a buzzing creative empire that's been running for 20 years and a talented team by her side, things looked great for New Zealand’s best know stencil artist.

But inside? Hayley felt like she was losing control.

“I needed some guidance around gaining control again and just to have an outside perspective on what big decisions needed to be made.”

Hayley had tried to tackle the overwhelm pragmatically with lists, team meetings and talking it out.

If you’re not jumping for joy at the halfway point of the year, I get it.

This year? It’s been a lot.
Business during an economic downturn?
Global chaos?

When I launched my business in November 2023, I was bright-eyed and optimistic, but despite the curveballs, there was one thing I didn’t do: I didn’t let the chaos stop me from building something meaningful.

Here are my lessons for keeping focussed, maintaining a healthy mindset and keeping your business afloat.

When Joanna first came to me, she had a vision. A big, bold idea for a SaaS product that could make waves in her industry.

But like so many entrepreneurs standing at the starting line, she felt lost, overwhelmed and because she was starting from scratch, knowing where to start or what to tackle first added to the frustration.

Jo knew she needed help to bring her idea to life, but where do you even begin when the path ahead feels more like a maze than a map?

When Agate joined Best Business Playbook, she was like so many creative entrepreneurs, working hard but feeling stuck and worried about inconsistent revenue.

She doubted whether she could create a business that gave her both financial stability and the freedom to do what she loved.

That all changed when she joined Best Business Playbook

Simple Sales Strategy (it's sales, not rocket science).

Here's your how-to guide to reset or refine your sales strategy, attract dream clients and generate the revenue you deserve (without feeling ick or cringe).

Because business is easy and sales are fun!

As CEO of her own design studio, Valerie is a powerhouse of creativity, with a knack for taking bold ideas and turning them into meaningful, empathetic designs with lasting impact.

After serendipitously meeting V at an event it was love at first business chat.

After one coffee, lots of laughs and a passion for creating real, lasting impact on the businesses we work with, we made it official.

Joined by podcast host and creative powerhouse Catie Dawson (Super Creative Podcast), we’ll unpack the biggest mistakes people make when pitching to a podcast, the secret to getting noticed (hint: it’s not a 500-word email) and why authenticity matters more than a perfectly polished pitch.

Ready to perfect your pitch?

Tired of throwing money at Meta just to get crickets? Get the insights and pro tips from Shay from Idyllic at our Meta ads Masterc.ass

Last Friday, I was invited to take part in Design Assembly’s annual 'Women In Design Day’ alongside powerhouse women in the design industry.

I sat in a room full of creative women, spanning generations from their 20's to their 60's.

For me, the highlight was keynote speaker, Cat Van der Werff, Executive Creative Director at Canva. It wasn't just her words but her brutal honestly and vulnerability she shared that moved some of us to tears.

She started with a simple but profound idea…

Within 12 months of launching my business, I was working with 70+ creatives, consultants and ambitious entrepreneurs helping to transform their business with more clarity & direction than ever before.

Here's what I learned and what advice I have for ambitious entrepreneurs who are ready for success in 2025.

The Creative Kind Episode #28 with Rosie Holt

In this episode I chat to the lovely Rosie Coaches about approaching business as a creative. Rosie is a business coach who delivers masterclasses, community and speaking events and one to one coaching to business owners and creative entrepreneurs. We chat about how to make informed choices in your creative practice, avoid burnout, and approach long-term growth in a sustainable way. Rosie emphasizes that success doesn’t come from working at 100% every day, but from showing up consistently—whether you’re putting in 10 minutes or a full day’s work. We also explore the importance of planning for the future, setting achievable goals, and finding joy in small wins.

Co-hosted by design genius Valerie of Kaaio Studio to help you get out of your Branding & Design funk.

At this FREE Masterclass, Valerie will share the do’s and don’ts you need to consider before doing a re-brand, the questions you need to ask yourself and your designer and the ONE THING she wishes brand would stop doing that makes them look cheap.

👋🏼 Welcome to Mindset Monday.

💌 The series for business owners in need of an uplifting and inspiring corner of the internet full of practical, actionable ways to help keep your mindset and focus afloat during these challenging times.

💌 Each volume will be a combination of inspiration and actionable steps to help you grow your business, your finances and your mindset.

Meet Jade.

The French florist who creates romantic, obsession worthy florals.

Like many creatives, Jade is talented, passionate and driven but when it came to refining her marketing strategy and creating a streamlined business, she was feeling stuck and unsure how to attract her ideal customer with confidence.

👋🏼 Welcome to Mindset Monday.

💌 This brand new series is for business owners in need of an uplifting and inspiring corner of the internet full of practical, actionable ways to help keep your mindset and focus afloat during these challenging times.

💌 Each volume will be a combination of inspiration and actionable steps to help you grow your business, your finances and your mindset.

Episode #35 with Rosie Holt

Hosted by Nicole Johnston, we yarned about living intentionally and creating a life (and business) by design, not my default.