Success Story Joanna

From Dreamer to Founder: How Joanna made her SaaS vision into a reality

When Joanna first came to me, she had a vision. A big, bold idea for a SaaS product that could make waves in her industry.

But like so many entrepreneurs standing at the starting line, she felt lost, overwhelmed and because she was starting from scratch, knowing where to start or what to tackle first added to the frustration..

'I had a vision, but I had no idea how to bring it to life. I felt lost and didn’t know where to start.'

Jo knew she needed help to bring her idea to life, but where do you even begin when the path ahead feels more like a maze than a map?

The Leap of Faith

Joanna’s mother, ever the encourager, mentioned me and my work supporting entrepreneurs. With a nudge and a peek at my Instagram, Joanna decided to take a leap of faith and got in touch.

‘I knew I needed guidance, and I wanted to work with someone I trusted, who shared a passion for supporting small businesses. I had 100% faith in Rosie.’

From Overwhelm to Momentum

When Joanna joined my Amplify 1:1 Coaching program, she hadn’t worked with a mentor, coach or a consultant before. Podcasts and self-help books didn’t offer the roadmap or actionable steps she needed. What she craved was a clear, actionable plan to transform her idea into something tangible.

In just a few months, Jo's progress was remarkable. After 3 months together, she had

✔️ A real, validated SaaS business with a clear roadmap.
✔️ A working prototype, ready for testing and validation.
✔️ A founder mindset, replacing the uncertainty and overwhelm.

“The program helped me gain focus, structure and confidence, keeping me on track to prioritise the actions that truly move the needle,’ Joanna reflected. ‘I’ve shifted from exploring an idea to building my business.’

The Power of Clarity and Confidence

One of the biggest game-changers for Joanna was shifting her mindset from perfectionism to progress. Instead of second-guessing every decision, she embraced strategic thinking, customer insights and the ability to pivot when needed.

‘Rosie skillfully removed the overwhelm and had a great ability to understand and unpack my creative thought process. I finally feel like a founder, not just a dreamer.”

What’s Next for Joanna?

Joanna is now well on her way to launching her SaaS Navigater, armed with a roadmap and momentum. She’s no longer spinning her wheels but building something meaningful, with confidence in every step she takes.

Joanna’s Advice for Aspiring Entrepreneurs

If you’ve ever felt like Joanna did, lost in the maze of too many ideas and too little clarity, her advice is simple: Just do it.

‘Working alongside Rosie helped me develop a founder mindset, focusing on progress over perfection. If you’re considering joining one of Rosie’s programs, know that she will remove the overwhelm, provide structure and support you every step of the way.’

Are You Ready to Move From Dreamer to Doer?

Joanna’s story is proof that clarity, structure and the right guidance can transform your business dreams into a thriving reality. Whether you’re building a SaaS product, launching a creative venture or want to grow with clarity and confidence, you don’t have to go it alone.

Let’s create a roadmap that works for you.

💌 Amplify 1:1 Coaching

Your big idea deserves the chance to come to life.

Ready to Transform Your Business?

Let’s create a strategy that fills you with clarity and confidence as you bring your business to life.


Book a complimentary 1:1 clarity call with me and together we'll create an initial action plan to get your business humming

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