What I Wish I Knew About Meta Ads Sooner
What I Wish I Knew About Meta Ads Sooner
I boosted a post.
Threw some (lots of) cash at it.
Crossed my fingers.
🕜 I waited.
🕝 And waited.
🙋🏼♀️ All I got was one like. From mum. (Thanks, Jan.)
Sound familiar?
Here’s the thing about spending money on ads, Meta Ads can work. You just need strategy, not guesswork…and a little understanding of what your clients & customers are searching for.
That’s exactly what Shay shared at our recent Meta Ads Masterclass. Her insights were too good not to share so here are the juciest bits, just for you.
Boosting Ads
Boosting isn’t bad, it’s just not a strategy.
It’s great for:
✔️ Building brand awareness
✔️ Growing your Instagram audience
✔️ Getting engagement on content that already has social proof (like comments, likes & shares).
But if you want sales? You need to do more than hot the boost button.
What Real Ads Look Like
Ads should work in a funnel because not everyone’s ready to buy after seeing you & your business once. Here's what to do (and what content to share at different stages of the sales funnel.
Top of Funnel (TOFU):
Get attention.
Entertain.
Share value-based content that educates, inspires or attracts new people to your community.
Middle of Funnel (MOFU):
They've seen you before. Now it's about gaining their trust.
Use testimonials or case studies to further establish yourself and your brand as the go-to person for this potential client.
Speak to your clients pain points and show your unique selling points…how easy it is to work with you and what that process looks like.
Bottom of Funnel (BOFU):
Ready to buy? Give them the push with a direct CTA:
Book a call.
Here’s a discount.
Buy now.
Small Budget? Start Here
Don’t overthink it. If you only have $10/day, here’s where to spend it:
Top of Funnel: Bring new eyes to your brand
Retargeting Ads: Get in front of people who’ve visited your website or engaged with your content already
⚡ Retargeting is CHEAPER and more likely to convert. Think:
User-generated content
Testimonials
Product-focused videos
Pro Tip: Set Yourself Up for Success
Even the best ads can’t save a bad website.
Before you even think about running ads, ask:
Does my website load quickly?
Is it clear what I’m offering?
Do people have to click a gazillion times before they find what they're looking for?
Simplify the customer journey. Fewer clicks = more conversions (aka, more money for you!).
It’s Easier to Get an Email Than a Sale
It’s true.
People hesitate to hand over their credit card. But an email? That’s an easier yes.
So, how do you entice people to share their email address?
Create a valuable freebie or downloadable to build your email list.
Segment your audience for more personalised content.
Retarget warm leads with ads that speak directly to them.
Your Creative Is Everything
Clicks are easy.
Conversions are hard.
Make your ads thumb-stopping.
Don’t post filler content. It’s dragging your organic reach down.
Instead:
Post with purpose
Reuse high-performing content
Focus on creative that builds trust and connection
In Summary: What You Can Do Today
Audit your content – What’s valuable? What converts?
Create TOFU & BOFU ads – Start small, test and build on what works.
Fix your website – Reduce friction and lessen the number of people bounce off and into our competitors arms.
Build a freebie – Grow your email list.
Track your ROI – Know what’s working (and what’s not).
If you're sick of boosting posts and hoping for the best, it's time to work smarter—not louder.
This masterclass cracked open what it means to run Meta Ads with intention. If you’re ready to turn scrolls into sales and clicks into clients...
WANT THE REPLAY?
Click here to get the recording direct to your inbox.
Until next time, Forever in your corner,
Rosie x
#1 Hype Gal and Mindset Mentor
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