Episode 15 - Attention Is the New Currency: How to Get Your Brand Noticed
In a world competing for attention, how do you get your business noticed?
Your marketing might be good, so why are you being ignored?
We're all scrolling endlessly (did you know we all scroll about 2km per day?) so we need to stand out which means we need to think beyond a social media strategy.
In this episode, I have the pleasure of chatting with creative strategist Shay Starrenburg about the attention economy.
Shay is the Creative Director of Idyllic studio in New Plymouth, New Zealand and they know a thing or two about creating eye-catching campaigns, unexpected social media ads and IRL stunts which have people going WTF is this?!
This is a seriously fun masterclass in getting noticed.
In this episode
Rosie and Shay unpack what your business needs to capture attention in an increasingly crowded digital world. If you're posting but wondering why no-one is noticing you, this episode will help show you how to go from unnoticed to all eyes on you (without creating more content.
My favourite snippets
1. Good marketing isn't enough if nobody notices it.
You can have an amazing product, service or idea but if your marketing blends in, in the feed, your audience will scroll right past it.
2. You don't need a massive budget to get attention.
Some of Shay's most memorable campaigns have been low-budget. Idyllic’s phone booth campaign was built and filmed simply. It was the idea that did the heavy lifting.
3. Look outside your industry for inspiration.
One of Shay's best pieces of advice? Stop copying what everyone else in your industry is doing.
Look at businesses in completely different industries. Find something that works there and ask yourself ‘How could we make that work for us?’
Where to find Shay
Founder and Creative Director of Idyllic, a creative agency based in New Plymouth.
She and her team work across design, marketing, websites, photography and video, with a particular love for ambitious businesses that are willing to push beyond the obvious.
You can find Shay and explore some of Idyllic's wonderfully bonkers campaigns via idyllic.nz.
Resources & Links
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