Best Marketing Department
Did you know you could bring in someone to take over your marketing, branding & visibility strategy?
Marketing management and projects for businesses that have outgrown DIY but don't yet have the need for a full-time hire.
Not ready yet? Read on to find out if this is for you.
Your business has grown but your marketing hasn't kept up.
You've got a small team and a handful of contractors but nobody owns the marketing.
Sound familiar?
Marketing is happening but it's reactive and adhoc, not strategic
Launches get planned last minute (if they get planned at all)
You're managing a designer, a VA, a social media person but none of them are coordinating or communicating your marketing or branding strategy (if you have a strategy)
You're the bottleneck, because you're the only one who has the full picture and it's preventing your business getting in front of the right clients and audiences.
Content goes out, some leads trickle in but you're left wondering if any of it is working as effectively as it should.
The problem isn't effort, you're putting plenty in.
The problem is that nobody's leading the marketing.
Best Marketing Department
Best Marketing Department
Introducing: Best Marketing Department
Think of it as having a Marketing Manager, strategist, launch planner, branding lead and accountability partner all in one.
I become your marketing lead for projects and launches and get your brand in front of the right clients.
This is what The Best Marketing Department is designed to do
I join your leadership conversations.
I build and own the strategy.
I manage your contractors, oversee your campaigns and make sure every piece of marketing is working toward a clear revenue goal.
You stop being the bottleneck
Your team gets clear direction
Campaigns get planned properly, thoroughly, months ahead
Marketing decisions become faster, smarter and less stressful
Your business grows, consistently, not accidentally
Your business starts to feel like a well-run machine.
Not an agency.
Not a freelancer.
Your marketing partner
Here’s what’s included
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Quarterly strategy planning
Monthly marketing roadmap
Campaign planning and launch strategy
Revenue planning aligned to marketing activity
Marketing priorities so you always know what matters most
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Weekly priorities and campaign oversight
Managing your designers, copywriters, VAs and agencies
Marketing performance reviews
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Content calendar
Launch calendar
Email schedule
Promotions and partnership planning
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Offers and pricing strategy
Launch planning
Sales funnels and lead generation
Nurture sequences
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I manage your whole marketing team — VA, designer, copywriter, social media manager, videographer, agency. Instead of you juggling five contractors, I coordinate them all so everyone's working toward the same goal.
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Leads and conversions
Website traffic
Email performance
Social growth
Campaign ROI
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Weekly leadership meeting
Fortnightly marketing planning
Monthly reporting
Quarterly strategy day
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This is where transformation happens.
When you’re about to second-guess a decision, avoid a conversation, or overthink your next move, you don’t turn to Google or AI, you message me.
You get grounded, clear and back on track, fast.
A note on scope
I oversee all of the below, but these sit outside the scope of your Marketing (and can be managed through your existing team or contractors).
Graphic design
Website development
Video editing
Daily social posting
Copywriting
Meta Ads management
How we work together
01
Discovery
We start with a deep-dive strategy session. I review your entire marketing operation; your goals, your team, your channels and where the gaps are. You'll leave with clarity on exactly where to focus.
02
Your Strategy
I build your first quarterly marketing strategy and establish your calendar, priorities and team rhythm. You review it. We align. Then we move with a plan, not guesswork.
03
Ongoing Partnership
I show up as your marketing lead. Weekly or fortnightly check-ins, campaign management, contractor coordination, monthly reporting.
You focus on your zone of genius.
Bonus
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Ideal for businesses that need strategic direction and a clear marketing roadmap without ongoing management.
From NZD $2,200/month (approx. AUD $2,000 / USD $1,300 based on current exchange rates.)
Ideal entry point for businesses that need strategic direction and a quarterly roadmap without ongoing project management.
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A documented quarterly marketing strategy tailored to your business goals
Your first monthly marketing roadmap with clear priorities
A marketing calendar with campaigns, content and key dates mapped out
Clarity on which channels deserve your attention and which don't
A confident answer to "what should we be doing right now?"
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Your first full campaign planned, briefed and in motion
A repeatable monthly rhythm you and your team can follow without you
A lead generation focus area identified and being actively worked
Early data on what's working and a plan to do more of it
Marketing that feels structured rather than scattered for the first time
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Strategy plus implementation oversight. I'm in your business regularly enough to keep things moving and your team accountable.
From NZD $4,000/month (approx. AUD $3,600 / USD $2,400 depending on the current exchange rates).
Includes the addition of implementation oversight and regular check-ins.
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A quarterly strategy and monthly roadmap in place
Your contractors and VA briefed, coordinated and working to a shared plan
Your first campaign live — briefed, overseen and running without you managing every detail
A meeting rhythm established (fortnightly planning, monthly reporting)
A clear picture of your marketing performance for the first time
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A coordinated marketing team that operates without you as the middleman
At least one lead generation activity generating consistent, trackable results
A content and launch calendar that's being executed, not just planned
Monthly reporting that shows exactly what's working and what to adjust
Noticeably less time spent on marketing decisions and team management
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Fully embedded as your marketing partner.
Strategy, management, reporting, team coordination, all of it led by me.
From NZD $7,500/month (approx. AUD $6,800 / USD $4,500 depending on current exchange rates).
I act as a senior marketing leader - this is where the real transformation happens with ongoing support from an industry expert.
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A full audit of your current marketing operations completed
A quarterly strategy and 90-day roadmap documented and approved
Your entire marketing team, VA, designer, copywriter, social, agency — briefed and coordinated under one clear direction
Your marketing calendar live with campaigns, launches, email and content all mapped
A monthly reporting dashboard set up so you can see performance at a glance
Your first decisions made together: what to keep, what to cut, what to prioritise
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At least one lead generation system running and generating consistent, qualified leads
A launch or campaign completed, planned, executed and reviewed
A team that's accountable, aligned and no longer waiting on you for direction
Clear visibility on your marketing ROI for the first time
A business where marketing decisions get made faster, with more confidence and less stress
The mental space to focus on the parts of your business only you can do
Choose Your Level of Support
01
Starter - 1 day per month
02
Growth - 2 days per month
03
Scale - 4 days per month
After six months as your Best Business Marketer, you'll have
A clear marketing strategy your whole team works from
Campaigns planned months in advance, no more last-minute scrambles
Consistent, predictable lead generation
Better, faster marketing decisions
A team that's aligned, coordinated and accountable
Marketing that's directly connected to your revenue goals
The mental space to focus on the work only you can do
When you have the right strategy and someone keeping it moving in the right direction, marketing stops being the thing that's holding you back and becomes the engine that drives your growth.
This is for you if
Your business is doing $200k–$2M+ and you've outgrown DIY marketing
You have a VA, some contractors or a small team, but nobody owns the marketing
You're managing five different people and none of them are coordinating with each other
You keep saying ‘we need a proper marketing strategy’ and never quite getting there
You want marketing that's connected to revenue, not just content for content's sake
You're ready for someone to take the marketing off your plate so you can focus on running your business
This if NOT for you if
You're at the very beginning and need someone to do everything from scratch
You're looking for a freelancer to execute tasks without strategic oversight
You're not yet ready to invest in senior marketing leadership
THIS COULD BE YOU
Client Wins
I'm Rosie. Marketing strategist and fractional marketing partner working with growing businesses globally.
I've spent years helping business owners go from scattered to strategic: building clear plans, coordinating launches and creating marketing that connects and converts.
If you're ready to stop being the bottleneck in your own marketing, I'd love to be the person who changes that.
Why Rosie?
My ability to cut through the noise and bring clarity
I have a knack for asking the right questions, zooming out, and helping clients see the bigger picture. While you're stuck spinning your wheels in decision fatigue or overthinking, I can simplify what matters and help you focus on what actually moves the needle.
My experience balancing creativity and strategy
Many of my clients are either all heart with no plan, or all plan with no soul. I sit at the intersection of creative freedom and strategic growth - helping people honour their creative instincts without losing momentum. Which means you build a business that feel good and perform well.
THERE’S ALWAYS A REASON TO POP THE BUBBLY
More client wins
87%
Of clients reported an increase in revenue while working together.
100%
Of clients felt less overwhelmed by their business after working together.
93%
Of clients had a mindset shift around sales, saying the sales process felt more seamless.
100%
Of clients felt excited about where their business is going after working together.
85%
Of clients felt less overwhelmed by marketing their business.
100%
Of clients would recommend Rosie to another overwhelmed business owner.
01
My Promise To You
Starter - You will finish every month knowing exactly what your marketing priorities are, why they matter, and what happens next. No more guessing.
02
Growth - You will stop being the person your team waits on for marketing decisions. I take that role so you can focus on running your business.
03
Scale - By the end of your second month, marketing will no longer feel like something your business does despite itself. It will feel like one of your strongest commercial assets.
NOTHING BUT LOVE HERE
What our clients have said
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Katie
BRAND DESIGNER
Run, don't walk. Working with Rosie was everything I hoped for. Looking for a coach who had real world experience in sales and marketing, she gave me a wealth of knowledge I am still continuing to build on. She's the hype girl to hold you accountable you never knew you needed. I wouldn't hesitate to work with her again.
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Valerie
CREATIVE DIRECTOR
“Before starting work with Rosie I didn't know where to start, and I wanted someone to help put all of the ideas in a map that is achievable and sustainable for me. While I enjoy listening to podcasts, with where I am at with the business, I knew that I needed someone to cheer me on and slap some truth in when needed.
Rosie has completely helped me with my mindset and working with her has brought about a mindset shift where I see business planning, from financials to the nitty gritty, to something enjoyable and attainable. Now, I am more courageous in setting big juicy goals and feel more excitement towards it than fear or doubt”.
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Stacey
PROJECT MANAGER & BUSINESS SUPPORT
Working with Rosie has been a truly wonderful experience. When I first began thinking about launching my business, I felt quite overwhelmed, almost frozen, and unsure of where to even start. I kept putting it off and not making any real headway.
A friend recommended Rosie, and spending a day working with her completely shifted that. I came away feeling genuinely excited, with so much more clarity, direction, and a real sense of what my next steps looked like.
Rosie is calm, thoughtful, and so generous with her time and knowledge. Nothing ever felt like a silly question, which made the whole experience feel safe and genuinely encouraging.
Since then, she's continued to offer such helpful feedback and guidance, and I now feel so much more confident and capable as I move forward. A big part of that is down to Rosie and her ongoing support. She really is an absolute gem, and I couldn't recommend her more highly.
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Irena
PHOTOGRAPHER
Before working with Rosie I doubted myself because I compared myself to others. I felt stuck and at times also overwhelmed with everything I thought I “should” be doing, and that left me feeling confused about what steps to take next.I had tried learning bits and pieces from other programs before (countless free sales and marketing webinars, but most of it felt very generic), but nothing clicked and I knew I needed a more personal approach.
Since the majority of my clients find me on social media, I knew I needed to change my mindset about it. I was resisting being more visible and lacked consistency because it felt overwhelming and forced.
Now my mindset has completely shifted. I’m no longer resisting social media and I actually enjoy it and always approach it from a fun perspective. That shift alone has led to higher visibility and more bookings. This winter, I’ve had double the bookings compared to last year! Rosie is an incredible business coach. She gives personal guidance, practical steps, and accountability that actually help you take action.
The mindset shift alone is worth it, and you’ll start enjoying your business in ways you didn’t think were possible. Plus, working with her is inspiring and fun! You’ll feel supported every step of the way.
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Raimana
SPATIAL DESIGNER
“A lot of business owners know what they need to work on to improve their business but they lack the support, framework and methods to achieve their goals. This program gave me those three things. Having Rosie consistently guiding me along the way with my goals, holding me accountable and pushing me to get results has been tremendously helpful for my business. If you're a business owner who's willing to work hard to get results but doesn't quite know how to get there then you'll get a lot from Rosie's program.”
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Agate
ARTIST & ILLUSTRATOR
I was worried my practice isn't sustainable because of fluctuating income, I started to doubt myself when sales were slow and overwhelmed with which direction to take next.
I've had a big shift in my mindset. In the first month of working with Rosie, I achieved and exceeded my financial goals. I've started implementing systems and feel less fear around going after the clients I want to work with, following up on leads, and more. It's been a huge mindset change!
I absolutely loved working with Rosie. Just like her email signature says, it really feels like she's always in your corner—supporting, encouraging, and reminding you that you can do hard things. The mindset shift, especially around sales, was huge for me. Now I'm actually excited to sell! Rosie consistently checked in to make sure I was on track, and I genuinely feel like I'm part of a supportive community. One of the best investments you can make is in yourself, and working with Rosie made that investment truly worthwhile.
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Hayley
ARTIST & ENTREPRENEUR
“Before I started working with Rosie, I didn't feel in control of my business and where it was heading. I needed some guidance around regaining control and to have an outside perspective on what big decisions needed to be made.
Now we are driving forward with clarity and as a team, working as a well oiled machine.
There were a couple of really integral decisions that needed to be made, and Rosie helped us to talk through what needed to happen as a step by step guide to making these happen. That sense of having more control again, and how this might look in the future is quite intoxicating - Rosie is relatable and easy breezy. She's likes to get down to the nitty gritty yes, but there's nothing scary or intimidating about her communication style.”
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Bernadette
ARTIST
Without Rosie’s incredible support and ongoing cheerleading in the background, I never would have got my soft pastel membership up and running. She gave me clear, actionable steps that made sure everything came together at the right time, and she helped bring clarity to all the overwhelming thoughts swirling around in my head. I’m so grateful for her guidance, she really made the whole process feel achievable.
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Amy
FINANCIAL DESIGNER
I was unclear about my audience or offering, and I was just blindly just posting to Instagram waiting for potential clients to find me and work with me.
I attended one free webinar and had such a breakthrough in that one hour that I just knew you were the gal for me and that I had to work with you if I was going to start making any progress with my business.
Rosie isn't just an accountability fairy, she is a progress queen! Whatever is holding you back, Rosie has this uncanny knack of uncovering it and then giving you the tools to overcome it. I made more progress in the 6 months after working with Rosie than I had in the 18 months prior in my business.
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Fleur
EMBROIDERY ARTIST
“Thank you Rosie for being so delightful and inspiring to work with.
Your ability to take my goals and turn them into strategic action plans was so helpful. Being able to work with someone who really understands the demands and challenges of small business and how to innovate for growth in a sustainable and values based way has allowed me to connect with and collaborate in a way I only imagined.
I look forward to working together again as my business evolves.”
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Joanna
ENTREPRENEUR
I had a vision, but had no idea how to bring it to life. Rosie made that possible.
It felt like a great working fit. I knew I needed some guidance, so I wanted to work with someone I genuinely liked, trusted and who shared a passion for supporting other small businesses.
Since working with Rosie, I’ve progressed from a vision to building a real, validated SaaS business with a clear roadmap and increasing momentum. The program helped me gain focus, structure, and confidence, keeping me on track to prioritise the actions that truly move the needle. Rosie skillfully removed the overwhelm and had a great ability to understand and unpack my creative thought process.
I had no doubts, I had 100% faith in you.
Join in 3 Steps
01
It’s starts with a call
Book a free, no obligation call with Rosie. Here you can chat, ask questions and see if this partnership is right for you and your business.
02
A Quick Quiz
If we both feel like it’s a good fit, you can join right away. Once the deposit is paid, you will do an intake quiz before our 1:1 strategic session.
03
1:1 Strategy Session with Rosie
We find a date for our 1:1 Strategy Session with Rosie so you can stop spinning and start scaling, your way.
Ready to be our next success story?
Any questions?
I’ve got you.
Here are some of our frequently asked questions. If you have a question that isn’t covered by here, feel free to reach out.
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This service is designed for established businesses doing $300k–$2M+ in revenue who have outgrown DIY marketing but aren't yet ready, or it doesn't make financial sense to hire a full-time Marketing Manager.
You likely have a VA, some contractors or a small team, and marketing is happening, but nobody truly owns it. If you're the bottleneck in your own marketing, this is for you.
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Fractional means you get a senior marketing professional embedded in your business on a part-time basis. You benefit from CMO-level strategy and leadership without the full-time salary, superannuation, benefits and management overhead.
I work across a small number of clients at any one time, which means you get genuine focus and commitment, not a generic agency account manager juggling 40 clients.
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Each "day" equates to approximately 8 focused hours of work.
Starter clients receive around 8 hours per month.
Growth clients around 16
Scale clients around 32.
These hours are spread across strategy, planning, meetings, team coordination and campaign oversight, not admin or execution tasks.
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Yes, and this is one of the most valuable parts of the service. Instead of you managing your VA, designer, copywriter and social media manager separately,
I coordinate your entire marketing team. I brief them, review their output, keep them accountable and make sure everyone is working toward the same goal. You stop being the bottleneck.
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The following sit outside scope, though I can oversee and coordinate them through your existing team or contractors: graphic design, website development, video editing, daily social media posting, copywriting, and Meta/Google Ads management. If you don't currently have these covered, I can help you find and brief the right people.
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I'm based in New Zealand and work across time zones with clients globally.
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Yes. I work with clients across New Zealand, Australia and internationally. All sessions are conducted via Zoom, and project management and communication tools are set up to work across time zones. International clients are invoiced in USD.
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Book a free Clarity Call. We'll spend 45 minutes or so getting clear on where your business is, what's working, where the gaps are and whether this partnership is the right fit.
If it is, I'll recommend the right package and we can get started within 2–4 weeks.
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The first month is focused on foundation. We begin with a deep-dive audit of your current marketing — your channels, team, assets, campaigns and goals. From there I build your first quarterly strategy and marketing calendar, establish your meeting rhythm and start coordinating your team. Most clients say the first month alone brings more clarity than anything they've done in the previous year.
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Absolutely. Packages can be upgraded (or adjusted) at the start of any new month with 30 days' notice. Many clients start on Starter to establish the strategy and move to Growth or Scale as they see results and want more support.
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An agency typically executes specific deliverables — ads, content, campaigns — and manages their own team. I work inside your business as a strategic partner: setting direction, making decisions alongside you and managing your existing team. You get one dedicated person who understands your business deeply, not a rotating team of account managers. I'm also commercially focused — everything is tied to revenue, not just marketing activity.
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All tiers include: quarterly strategy planning, monthly marketing roadmap, campaign planning, marketing calendar, sales support, monthly reporting and strategic input on decisions.
Starter adds: monthly leadership meeting, fortnightly marketing planning call.
Growth adds: team/contractor coordination, weekly priorities and campaign oversight.
Scale adds: fully embedded partnership: weekly leadership meeting, fortnightly planning, monthly reporting, quarterly strategy day, full team management.
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Starter from NZD $2,200/month ·
Growth from NZD $4,000/month ·
Scale from NZD $7,500/month. International clients are quoted in USD.
Final pricing is confirmed after your Discovery Call based on the scope of your business.
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There's a minimum 3-month commitment to allow enough time to build, implement and see results from the strategy. After that, packages roll month-to-month. Most clients stay for 6–12+ months as the relationship and results deepen.
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Invoices are issued monthly in advance.
Payment is due within 7 days of the invoice. NZ/AU clients are invoiced in NZD/AUD; international clients in USD.
Bank transfer and credit card accepted.
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Yes, I take on clients worldwide.
All work is delivered remotely via Zoom, Slack (or your preferred tool) and shared project management platforms.
Time zone differences are managed upfront so communication stays smooth.
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I take on no more than 4 clients at once time. This isn't a volume business. It's a high-touch, high-focus partnership and that's only possible when I'm not spread thin. Scale clients (4 days/month) take priority in my availability, which means there are always a limited number of spots. If you're interested, I'd recommend reaching out sooner rather than later.
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Yes, always. A mutual confidentiality agreement is part of every client onboarding. Everything we discuss, your revenue, your strategy, your team, your plans, stays completely between us. I work across multiple industries, so discretion is something I take seriously as standard, not as an afterthought.
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You need a business that's already generating revenue, a product or service you're actively selling and minimal marketing activity already happening (even if it's inconsistent). I'm not the right fit if you're pre-launch or still figuring out what you sell, this service is designed for businesses that are moving and need someone to bring order, strategy and momentum to what's already in motion. If you're unsure whether you're ready, book a Discovery Call and we'll figure it out together.
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I'll adapt to what you already use wherever possible. I'm comfortable working across Google Workspace, Notion, Asana, Monday, ClickUp, Slack, Teams, Trello and most common project management and communication platforms.
If you're not using any tools yet, I'll recommend a simple, practical setup that won't overwhelm your team.
The goal is clarity, not complexity, so I won't suggest tools for the sake of it.
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I currently offer standalone Blueprint Strategy Sessions as a separate offer — the Outsourced Marketing Department is designed as an ongoing partnership because that's where the real results come from. A one-day strategy session gives you ideas and. aplan; an embedded marketing partner gives you execution, accountability and outcomes. If you're not ready for a retainer, the Starter tier (1 day/month) is the lowest-commitment entry point, and it's a great way to get the strategy in place before scaling the support.
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I work primarily with service-based businesses, creative industries, coaching and consulting, e-commerce and product brands, and professional services. My clients include designers, photographers, artists, health and wellness professionals, educators, consultants and founders of growing SMEs. What matters more than industry is business stage - you need to be established, revenue-generating and ready to invest in doing marketing properly. If you're in a niche you think might be unusual, reach out, I'm happy to have a conversation about fit.
Oh hey there, so nice to meet you.
I’m Rosie, your marketing contractor and consultant.
I help ambitious, creative founders simplify their business so they can stop spinning their wheels and start growing with clarity, confidence and ease.
On a mission to help creative business owners and entrepreneurs build a business they love without the overwhelm and burnout.
Ready to ready to reset, prioritise and move forward with clarity and ease?
Thought so.
Let’s work together.
Interested in working together but still have some questions?
Enter your details and we will be in touch shortly with answers to your questions.