Episode 9 - How our identity is keeping us carrying the mental load
Feeling overwhelmed by work, business or family life?
How to let go of the mental load without letting everyone down.
Ever feel like you to-do list is taking over and keeping you from enjoying your days?
I'm joined by coach and mentor Francie Aitken for a candid chat about the invisible mental load so many parents (and entrepreneurs) carry, why we struggle to ask for help and how learning to put ourselves first isn't selfish, it's essential.
Whether you're running a business, raising kids, managing a household or just trying to keep all the plates spinning, this episode will leave you with practical ways to reclaim your time, energy and sanity.
🎟 Join the Profitable Business Masterclass
If this episode resonates with you, you'll love my upcoming masterclass where you will learn the 5 pillars of a profitable business, so you can earn more, stress less and still have time do to the things you love.
Episode 9 Summary
Today's episode is about far more than motherhood.
It's about the invisible load many of us experience, trying to be everything for everyone.
Francie shares her own journey through burnout, identity shifts and learning to release the constant pressure of trying to hold it all together. Together we unpack why asking for help feels so difficult, how our identity can become tangled in productivity and why creating space for ourselves isn't a luxury, it's one of the most important things we can do.
One of my favourite parts of this conversation was Francie's simple but incredibly powerful idea of creating an 'I Choose List.'
Rather than another to-do list full of obligations, it's a reminder that we still get to choose ourselves, particularly in times when life and work are busier than ever.
If you've been feeling overwhelmed, stretched too thin or wondering why you feel exhausted despite '‘doing all the right things," this conversation will really resonate.
My Favourite Takeaways From This Episode
1. The mental load isn't just about what you do, it's about what you're constantly thinking about.
Many women aren't physically doing everything, but they're carrying the emotional responsibility for remembering, organising and anticipating everyone else's needs.
2. You don't need permission to choose you before you help others.
Whether it's asking for help, creating boundaries or simply taking time to rest, choosing yourself isn't selfish, it allows you to show up better everywhere else.
3. Progress starts with tiny decisions.
You don't have to overhaul your entire life overnight.
Sometimes the biggest mindset shifts begin with one small choice that reminds you your needs matter too.
Resources & Links
Join my live Masterclass on August 26th: The 5 Pillars of a Profitable, Scalable Business
🎟 Get your ticket here
📚 Connect with Francie on LinkdIn
🧠 Download Francie'sMums Mindset Reset
💌 Loved this episode? Share it with another woman who's been carrying more than anyone realises.
Who said growing your Best Business should be this hard?
Want a profitable, successful business, without the overwhelm or burnout?
For more from Rosie
Insta | LinkdIn
Why This Conversation Matters
So many women think they're failing because they're overwhelmed.
Most of us have become incredibly good at carrying the invisible work that nobody else sees.
This episode isn't about finding another productivity hack.
It's about questioning the stories we've been telling ourselves about success, responsibility and what it means to be ‘enough.’