Episode 10 - Why Are you Copying Everyone Else’s Marketing?
Listen to this episode if you’re wondering ‘Why does everyone else’s marketing seem to work but not mine?’
This episode will help you step back from the noise and rethink what your marketing really needs to do.
If you’ve ever seen other business owners killing it online and thought, 'I should do what they’re doing', this episode is for you.
Because when you jump from Insta to TikTok, it's not the algorithm, it's you.
In this episode, I share the pitfalls of chasing marketing trends, how to know which channel is right for your business and why doing less, could be the marketing strategy your business is missing.
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In this episode…
We talk about the pressure business owners feel to constantly reinvent their marketing, usually because we've seen someone else doing online which has been super successful.
I also challenge the idea that you need to be everywhere. Instead, we look at why depth beats breadth when it comes to social media and why you should focus on the channels you enjoy and where your customers are hanging out.
Plus, you'll learn why:
You don't need to build a massive audience to have a successful online business.
The best marketing strategy isn't necessarily the one that works for someone else, it's the one you'll stick with.
You should be doubling down on your strengths rather than constantly trying to fix your weaknesses.
More marketing doesn't necessarily mean better marketing.
Sometimes the smartest marketing decision you can make is to say no.
You need at least one marketing channel that you actually own.
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