Success Story Francie - Mums Mindset Coach
From Overwhelmed to on purpose: How Francie found fun in business again
I first met Francie from Flourish & Free when she hosted her Podcast & Cuppa club. She connected entrepreneurial thinkers to listen to podcasts, enjoy challenging discussions and sip on a cuppa while we yapped.
Fast forward 18 months, Francie realised she was stuck in a place so many business owners find themselves: grabbing at every new shiny marketing idea, hoping the 'secret hack’ or ‘proven formula' would finally be the thing that worked for her and her business.
She had invested in expensive marketing coaches before, only to end up drowning in complex systems and overwhelming strategies that left her business feeling heavy, stressful and anything but fun.
What she really wanted was something simpler: a system she could actually stick to. That allowed her to do what she loved: Helping mums break free of mum guilt.
The Shift: from ‘doing it all’ to doing what matters.
The turning point for Francie wasn’t in adding more complex strategies and tactics to her business, but in stripping it back and rebuilding from a place of joy, fun and necessity. Together, we built a system of consistent daily steps that created momentum without the overwhelm.
Her biggest insight?
‘Marketing and sales isn’t a one-time thing. It’s a system of small actions that build relationships and help people see both the cost of not changing and the possibility of what they can gain.’
Instead of working from a place of scarcity and trying to get the next client like, yesterday, Francie started focusing on nurturing long-term, meaningful relationships.
It was this shift that changed everything:
✨ She secured new clients.
✨ She landed exciting speaking events and collaborations.
✨ But most importantly, she brought the fun back into her business.
Working in her zone of genius
One of Francie’s biggest breakthroughs was realising she didn’t have to do it all herself. Instead of forcing a square peg into a round hole and applying someone else’s formula, she leaned into her natural strengths, outsourcing what didn’t light her up and doubling down on the work that got her the momentum she needed.
‘So many marketing coaches wanted to sell me their formula. Rosie helped me see where my skills lie and how outsourcing what I didn't enjoy could bring more fun into my business.’
Her biggest insight: Small hinges swing big doors
At the heart of Francie’s transformation was one deceptively simple truth: small hinges swing big doors.
Tiny, consistent actions, repeated daily, created the momentum she had been searching for all along.
No more overwhelm.
No more shiny-object-chasing.
Just steady, intentional growth.
‘My mindset shifted from grabbing at the next shiny thing to small consistent daily actions that intentionally grow my business.’
Francie’s advice to others
If you’re standing where she once stood, burnt out and frustrated by complexity, drowning in ‘shoulds,’ or waiting for the next big idea, Francie has some sage advice for you:
‘Rosie is the first coach I’ve worked with who actually helps you grow your business in the way she says. She makes business simple and fun again. I needed her in my corner, and she was there.’
And her favourite part?
The community.
The accountability.
The regular feedback that kept her moving forward with clarity instead of confusion.
Francie’s story is proof that business doesn’t need to feel heavy. With the right system, the right mindset and the right support, you can make your business simple and even fun once again.
Ready to make your business fun again?
Join Best Business Playbook, the 10-week action-driven group coaching program and build a profitable, sustainable business with clarity, confidence and clients.
Cohorts start throughout the year in March, June and September.
Book a 1:1 chat with me to see if this transformational program is right for you.