From law papers to flowers, my journey has been built on embracing failures. I dropped my law degree, quit advertising, and stopped following what was expected of me to create a values-aligned life that challenged the status quo.

My first venture, a florist business, grew from a garden shed to a six-figure success on Ponsonby Road. More than a decade later, after working with Saben, Dermalogica, and launching the Empow/HER Scholarship, my passion for supporting female founders led me to start my own coaching business.

Now, I help business owners build the confidence and courage to design a life and business on their own terms.