Success Story - Katie Some Shape Studio

Katie's Story About Backing Yourself in Business (self belief is everything).

When Katie first came into the program, sales and marketing felt like the most intimidating parts of her business.

Not because she didn’t care.
Not because she wasn’t capable.
But because putting herself and her work out there felt risky.

Vulnerable. Exposing.

(Relatable much?)

There was a real fear underneath it all 'What if I show up, share my work, talk about my services and nothing happens?’
No response. No leads. No return.

So like many business owners, Katie tried to figure it out by herself.

Watching YouTube videos.

Consuming content on socials.

Learning in isolation.

Without knowing what would help and hoping that confidence would arrive first and action would follow.

It didn’t.

What changed wasn’t just tactics or strategy.

It was permission.

She’d seen other designers talk about how working with a business coach helped them get the clarity & confidence they needed to show up and after a previous coaching experience that didn’t quite deliver the depth, accountability or expertise she needed, Katie knew she wanted something different from this experience.

When a fellow designer recommended working with me, it wasn’t about fixing something that was broken, it was about finally giving herself the support she knew she deserved.

Once inside Best Business Playbook, the shift was immediate.

With clear frameworks, practical worksheets and direct, constructive feedback, the noise started to quieten.

And instead of second-guessing where to put her time and energy, she began to see her business more clearly. What really mattered (what didn’t) and this clarity allowed her to make more progress in a few weeks than in the 6 months prior.

Because of this new found clarity, Katie started showing up differently.

Her confidence grew, not from forcing herself to ‘be brave’, but from understanding her value and how to communicate it.

She began attracting clients who aligned with her studio aesthetic and values.

Leads increased.

Momentum followed. And the accountability she knew she needed? It held and it worked.

But the most profound shift wasn’t external.

It was internal.

One insight stayed with her more than anything else:
‘Not sharing my work and services is selfish. If I don’t, people can’t find me or get the help they need.’

That belief didn’t magically erase her fear of showing up but it reframed it.

It gave her a reason to act even when her confidence wobbled.

It turned visibility from something to avoid into something purposeful.

Today, she has clarity about where she’s going and where to direct her energy.

With the accountability and framework she craved, Katie isn't just on track to reach her goals, she’s excited about them.

Energised by them.

Willing to stretch herself because she now trusts that she has something of value to offer.

And that’s the real transformation.

Not just more leads.
Not just aligned clients.
But self-belief.

The kind that lets you stop hiding.
The kind that allows you to back yourself.
The kind that turns learning into action, and action into growth.

When asked what she’d say to someone considering working together, her answer was simple: ‘run, don’t walk.’

Because when you stop trying to do it all alone, when you have accountability, community and guidance from someone who understands sales, marketing and the mindset that underpins it all, everything starts to move.

Not because you suddenly become someone else.

But because you finally start trusting who you already are.

Join Best Business Playbook, the 8-week action-driven group coaching program and build a profitable, sustainable business with clarity, confidence and clients.

Cohorts start throughout the year in March, June and September.

Book a 1:1 chat with me to see if this transformational program is right for you

Or get on the waitlist and be the first to know when doors open